Meta Pixel setup
Meta Pixel and Conversions API set up with consent and correct events so your campaigns optimise on good data.
The problem
If Meta receives the wrong events, it optimises towards the wrong audience.
What’s included
- Consent-gated Pixel
- Conversions API
- Event deduplication and verification
Who it’s for
- Facebook and Instagram advertisers
How we work
- 01Measurement plan
What we measure, why and under what name.
- 02Implementation
Tags, events and consent mode.
- 03Validation
Event-by-event checks before data is trusted.
- 04Use
Dashboards and prioritised improvement hypotheses.
Related services
Discuss this service.
Tell us your situation in a couple of lines and we will tell you honestly whether we can help.