Logo design
Logo design with strategic thinking: legible, distinctive and built to work on screen, in print and at small sizes.
The problem
A pretty logo that cannot be read as a favicon or embroidered is not a good logo.
What’s included
- Creative routes with applications
- Primary, secondary and symbol versions
- Vector and web files
Who it’s for
- New businesses or those entering a new stage
How we work
- 01Strategy
Positioning, competitors and brand attributes.
- 02Exploration
Creative routes shown with real applications.
- 03Development
Full system: colour, type, icons, composition.
- 04Handover
Final files, templates and usage guide.
Related services
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