07 DATA
Decide with numbers you can trust
GA4, Tag Manager, Search Console, conversion tracking and optimisation. Correct, consent-aware measurement and changes based on what visitors actually do.
The problem
Many Analytics accounts double-count conversions, cannot tell an enquiry from a visit and ignore consent. With data like that, every decision is a gamble.
Our approach
We first define which actions matter to your business. Then we measure them reliably, with consent respected, and use that data to improve pages and campaigns.
Services
Analytics & conversion
Google Analytics 4 setup
Professional GA4 setup: events, conversions, consent mode, internal traffic filters and useful reports.
Google Search Console setup
Search Console setup and verification with sitemaps, alerts and reports so you know how Google sees your site.
Google Tag Manager implementation
A tidy, documented Tag Manager container with reliable triggers and tags that respect consent.
Meta Pixel setup
Meta Pixel and Conversions API set up with consent and correct events so your campaigns optimise on good data.
Conversion tracking
We track forms, calls, WhatsApp clicks, bookings and purchases as reliable conversions in Analytics, Google Ads and Meta.
Conversion rate optimisation (CRO)
We increase the share of visitors who contact you or buy, through analysis, prioritised hypotheses and measured tests.
User behaviour analysis
Heatmaps, session recordings and funnel analysis to understand where and why visitors leave.
Lead source tracking
Every lead reaches your CRM with its source — campaign, keyword, page and channel — so you know which marketing produces sales.
Reporting dashboards
Dashboards in Looker Studio or other tools with the metrics you actually use to decide, updated automatically.
How we work
From diagnosis to continuous improvement.
- 01Measurement plan
What we measure, why and under what name.
- 02Implementation
Tags, events and consent mode.
- 03Validation
Event-by-event checks before data is trusted.
- 04Use
Dashboards and prioritised improvement hypotheses.
Frequently asked questions
How does the cookie banner affect data?
If a visitor declines analytics cookies, they should not be tracked with them, so you will always see less data than real visits. We set up consent mode and explain how to interpret that gap.
Is this right for you?
Tell us your situation in a couple of lines and we will tell you honestly whether we can help.